The Project
Building a Coffee Brand from the Ground Up
Rooster Crow Coffee is a small batch specialty coffee roaster based in
Snellville, GA, selling direct to consumer online, at farmers markets, and
through local pickup. The brand needed a complete visual identity that could
hold its own against established roasters, translate across packaging, web,
and social, and feel specific enough to be memorable without being gimmicky.
As a coffee brand identity design project, SPO Creative handled the brand
from concept through execution, including identity design, bag label and
packaging design, web design on Shopify, branded photography, and ongoing
digital marketing creative.
Brand Identity
A Mark That Earns a Second Look
The logo concept started with a simple constraint: make the product the identity. Two coffee beans and a set of coffee plant leaves were arranged to form the eyes and comb of a rooster, creating a mark that is immediately recognizable as both a rooster and a coffee brand without spelling either out. The result is a visual system that rewards attention and holds up at every size, from a 12oz bag label to a social media avatar.
The full brand system includes a primary mark, alternate lockups, a custom typeface pairing, and a color system built to flex across seasonal and limited release packaging without losing brand cohesion.
Packaging Design
Labels That Sell on the Shelf and Online
Every Rooster Crow Coffee bag label was designed as a coffee packaging
design system that works in two environments: the farmers market table
where a customer picks it up and reads it, and the product photo on an
e-commerce listing where it has two seconds to stop a scroll. The label
system covers multiple origins and blends, with a consistent structure that
communicates roast level, origin, and flavor notes clearly while keeping the
brand identity front and center.
Product names were developed alongside the label design to reinforce the
brand voice across the full lineup.
Branded Photography
Shot to Support Every Channel
Branded product photography was produced to support e-commerce listings, social content, and wholesale presentation materials. Shots were art directed to place the product in context, flatlay formats for web, and lifestyle framing for social, giving the brand a visual library that works across every platform without reshooting for each use.
Digital Marketing Design
Consistent Creative Across Every Touchpoint
Social creative, email design, and campaign assets were developed to keep the brand consistent as it grows its direct to consumer audience. Seasonal campaigns, product launches, and promotional creative were all built within the brand system so every post and every email looks like it came from the same place.
What Was Delivered
- Brand Identity and Logo System
- Packaging and Bag Label Design
- Brand Typography and Color System
- Shopify Web Design
- Branded Product Photography
- Social Media Creative Templates
- Email Design
- Ongoing Digital Marketing Creative
Building something special?
Ready to Build Something Like This?
SPO Creative works best with founders, small business owners, and growing brands in food and beverage, real estate, hospitality, and retail. If you are building something and need a design studio that shows up and delivers, let’s talk. No lengthy intake process. Just a straight conversation about what you need and whether we are a good fit.
Fill out the form below, and lets get your project started.
