Career Bio

As a creative designer with more than 10 years of experience in handling complex design solutions. I have collaborated with multiple teams to ensure seamless project delivery while troubleshooting technical issues. Working closely with technology and product teams, I have developed a passion for curating products that help grow clients opportunities and brands. I am a strategic and forward-thinking team player who is dedicated to ensuring the success of my projects and teams.

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Experience

Campaign Manager
Cox Automotive

Campaign Manager

Cox Automotive
10/2021 – Present
  • Account lead for advertisers, being the main point of contact across various teams. (Account Management, Product, UX Design, Engineering, and Editorial Teams)
  • Collaborate with agency partners for advertisers, communicate any creative or technical updates, receive any asset updates and communicate any campaign errors and troubleshooting.
  • Utilize WordPress, Adobe Photoshop, Google Ads Manager to develop campaign creatives.
  • Facilitate the delivery of campaign creatives for client review and approval.
  • Manage the accurate completion of all client requested asset revisions.
  • Ensure ongoing communication with clients and teams for a successful and timely launch.
  • Guarantee that campaigns are running smoothly and performing properly through campaign flight.
  • Lead technical troubleshooting or escalation to ad platforms and capabilities teams.
  • Provide ongoing campaign performance analysis and reporting.

Digital Media Design II

Cox Automotive
04/2015 – 10/2021

  • Design digital interactive advertisements while remaining consistent to brands guidelines.
  • Provide technical support and troubleshooting for underperforming campaigns.
  • Work closely with Account Managers and Sales to exceed performance goals.
  • Provide QA and technical code editing to address any creative errors to ensure client creative is correct and serving on AutoTrader within their expected SLA.
  • Provide technical support and digital media guidance across business units for other UX visual designers.
  • Ensure Ad Tags are implemented correctly and troubleshoot where needed.

Graphic Designer

Front Door Communities
07/2013 – 04/2015
  • Collaborate between Marketing Manager and Publisher agencies to develop interactive display ads and print ads to advertise current communities in development.
  • Develop brand standards for upcoming projects.
  • Create various Print and Digital assets for internal marketing needs.

Graphic Designer

Northwestern Mutual
05/2013 – 02/2015
  • Developed and designed insurance benefits guides booklets for our clients
  • Worked across internal teams to design various internal marketing needs.
  • Worked closely with Sr Designer to develop various marketing needs for the company.

Accomplishments

Simplifying Process

At Cox Automotive, I was part of a team that transitioned Rich Media ads to a Google platform, bringing ad creation in house and saving the company millions in annual revenue.

At Cox Automotive, I led the transition from Flash to HTML5 for ad creatives. By updating our templates and coaching the team, we significantly reduced file sizes, improving site speeds for Autotrader and Kelly Blue Book.

During peak seasons, while the UX team is overloaded, I step in to retrofit out of spec image assets for high exposure ads. Using Photoshop, I resize and adjust assets to meet ad specs, keeping work within the campaign management team and speeding up turnaround times.

As a Campaign Manager, I oversee various accounts and campaigns, managing millions in monthly revenue. I handle creative development and trafficking, ensuring timely updates and maintaining clear communication with agencies for tags and assets.

Certificates

Google UX Design Certificate
09/2024 - Present

Google UX Design Certificate 10%

Education

The Art Institute of Atlanta
Associates in Fine Arts in Graphic Design
2011 - 2013

Whats the next chapter look like in my career?

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