Port St. Joe, FL
Boutique by the Bay
Web Design,Shopify, Digital Marketing, Campaign Design, Photography
The Project
Taking a Local Boutique Online
Boutique by the Bay is a women’s clothing boutique in Port St. Joe, Florida — a small Gulf Coast town that draws a loyal seasonal crowd. The challenge was straightforward and real: their customers loved shopping in store while on vacation, but had no way to keep buying once they went home.
SPO Creative built a Shopify storefront that extended the in store experience online, giving Boutique by the Bay a direct to consumer channel that works year round, not just during tourist season.
Shopify Web Design
A Store That Feels Like the Shop
The site was built on Shopify with a clean, coastal aesthetic that matches the boutique’s in store personality. Easy navigation, clear product presentation, and a checkout experience built to convert browsers into buyers. The goal was simple: make it as easy to shop online as it is to walk in.
Digital Marketing and Campaign Design
Seasonal Drops. Campaign Ready.
Ongoing digital marketing creative was developed to support seasonal product drops and promotional campaigns, including hero banners, mobile banners, and email marketing assets. Each campaign was built to feel consistent with the brand while giving each seasonal drop its own visual moment.
Branded Photography
Shot on Location. Built for the Brand.
Product and lifestyle photography was produced on location at Boutique by the Bay in Port St. Joe, capturing the shop, the clothing, and the coastal atmosphere that makes the boutique worth coming back to. The images support e-commerce product listings, social content, and seasonal campaigns, giving the brand a photo library that feels authentic to the store rather than pulled from a stock site.
What Was Delivered
- Shopify Web Design and Build
- Product Page Design and Layout
- Seasonal Campaign Hero Banners
- Mobile Banner Design
- Digital Marketing Creative
- Branded Photography
Building something special?
Ready to Take Your Business Online?
Whether you are building a storefront from scratch or need to level up what you already have, SPO Creative builds Shopify sites that look great and sell. Let’s talk.
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