Built on Craft.
Driven by Results.
About SPO Creative
SPO Creative is a boutique brand identity studio founded by Scott Powell, an
Atlanta based graphic designer with 12+ years of experience building brands
that earn attention and hold up in the real world. The studio works with
founders, small businesses, and growing brands who need serious design
without the overhead of a large agency. Every project is handled personally, start to finish.
Doing What I Love
12 Years In, Still Building.
SPO Creative was built on a simple idea: small businesses and growing brands
deserve design that works as hard as they do. Not templates. Not trends.
Design with real strategy behind it.
Over the past 12 years I have worked across brand identity, web design,
packaging, advertising, and print, building visual systems that hold up
across every touchpoint. Coffee roasters, roofing companies, real estate
developers, restaurants, and retailers. Each one needed something different.
Each one got a studio that showed up to deliver it.
As an Atlanta brand identity designer, I am based in a city that does not
have patience for anything that does not perform. That suits me fine.
Built to Win. Designed to Last.
What sets me apart?
No Hand-Offs.
Just you and The Designer, start to finish!
Direct Access
You work with me directly, not a rotating cast of project managers. Decisions move fast because the person building your brand is the same one answering your questions.
Systems Thinking
Logos are a starting point, not the finish line. Every brand SPO Creative builds is a system that scales across web, print, packaging, and every touchpoint in between.
Real World Tested
From coffee bag labels to vehicle wraps to full brand rollouts, SPO Creative work ships into the real world and performs where it counts.
Boutique Speed
No internal committees. No approval layers. Work gets done, revisions get made, and deadlines get hit without the agency run-around.
The experience behind the Studio
Shaped by a Decade Across Industries.
Before founding SPO Creative full time, I spent years working in house and at agency level, managing creative and campaign production at scale across some of the Southeast’s largest brands. That background informs how the studio operates today, with the discipline of a large creative department and the agility of a boutique shop.
Cox Automotive
Senior Creative and Campaign Production
Managed large scale advertising creative across digital and print channels for one of the country’s largest automotive media brands. Led campaign strategy, creative production, and cross channel execution for national and regional campaigns.
Front Door Communities
Brand and Marketing Design
Developed brand and marketing materials for residential real estate communities across the Southeast, covering print collateral, signage, and digital advertising.
Northwestern Mutual
Marketing Design
Produced marketing and sales support materials across print and digital formats for one of the country’s leading financial services firms.
EDUCATION
The Art Institute of Atlanta
Associate of Fine Arts, Graphic Design · 2011 to 2013
Google Ads Display Certification
Certified 2025
Built for every Format
The Full Stack, Start to Finish.
SPO Creative delivers across print, digital, web, and packaging, with the tools and file formats to hand off cleanly to any vendor, developer, or printer.
Design & Production
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe After Effects
- Figma
Web Platforms
- WordPress
- Shopify
- Elementor
- HTML & CSS
- JavaScript
File Delivery
- .AI
- .EPS
- .SVG
- .PNG
- .JPG
- .WEBP
Beyond The Studio
Design Is What I Do.
Coffee Keeps Me Sharp.
Food and beverage brands are some of my favorite work. Rooster Crow Coffee,
featured throughout this site, is a good example of what that looks like:
full brand identity, packaging, and digital marketing design built from the
ground up for a specialty coffee brand.
I stay close to that side of the industry because it keeps me sharp. Knowing
what it actually takes to launch a product, get it on a shelf, and make it
sell shapes every brand identity project SPO Creative takes on.
I travel for perspective. I grill with friends and family to stay grounded. I build brands because it is the one thing I have never stopped wanting to get better at.
Building Something Special?
SPO Creative Is Open for Business.
SPO Creative works best with founders, small business owners, and growing brands in food and beverage, real estate, hospitality, and retail. If you are building something and need a design studio that shows up and delivers, let’s talk. No lengthy intake process. Just a straight conversation about what you need and whether we are a good fit.