Avid creative specialist with 8 years of experience in the marketing and advertising industry, 4 of which have been spent managing a team of offsite designers. Strong problem solving skills with a background in campaign management. Engaged and forward thinking designer with an interest in creative development and campaign management.

EXPERIENCE.

Cox Automotive / Campaign Specialist

10/2021 – Present

 

The Campaign Specialist executes ad serving operational aspects of online advertising, including, but not limited to, creative retrieval, trafficking, testing, troubleshooting, and prioritizing daily workflow to ensure that advertising revenue is maximized via on time and quality delivery.

 

•  Liaison between the Account Executives and Ad Operations for additional support for our agency partners.

•  Support Account Executives to develop, coordinate and execute digital advertising, sponsored content and social

    amplification campaigns.

•  Assist on selling digital advertising for automotive industry via direction and mocks of creative execution.

•  Provide QA and technical code editing to address any creative errors to ensure client creative is correct and

    running on AutoTrader within their expected SLA.

•  Monitor campaigns in Google Ad Manager and work alongside Ad Operations to ensure successful delivery.

•  Work with internal teams to assist on developing creatives solutions and integrated sales programs.

•  Provide regular campaign performance and curating wrap up reports with “actionable insights”.

 

Cox Automotive / Digital Media Designer II

4/2015 – 10/2021

 

DMD is a high volume digital advertising production environment that works cross departmentally. While there are other third party vendors we keep close relationships with such as SSM (Speed Shift Media) or Google Bid Manager our work load only ramps up from there. Managing multiple Major Account Audits or Autotrader Managed Audits we also work one on one with OEMs brand standards to ensure no failure without coop programs and clients.

 

•  Design digital interactive advertisements while staying consistent to brands guidelines.

•  Provide technical support and troubleshooting for underperforming ads.

•  Work closely with DSCs to exceed performance goals.

•  Provide QA and technical code editing to address any creative errors to ensure client creative is correct and

    running on AutoTrader within their expected SLA.

•  Proactively design OEM creative.

•  Provide technical support and digital media guidance across business units for other UX visual designers.

•  Ensure proper execution of Ad Tags.

•  Proactively QA all creative to ensure a seamless launch.

•  Assist in onboarding new clients to guarantee business objectives and goals are not only met, but exceeded.